We campaign to save babies' lives and ensure that, when a baby does die, anyone affected gets the care they deserve. 

We amplify the voices of bereaved parents and work to ensure politicians hear them. 

You can join us by:

An image showing that more than 4 in 5 bereaved parents told us they needed specialist psychological support , of those 1 in 6 were able to access help via the NHS

#LostInTheSystem

Too many bereaved parents can't access the mental health care they need
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A group of parents wearing Sands t-shirts, walking into the distance.

#EndInequalityInBabyLoss

No baby should have an increased risk of dying because of their ethnicity.
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The houses of parliament and Westminster bridge.

Our work with politicians and partners

Learn more about how we work with politicians and other organisations.
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Three people holding an award at a ceremony and smiling

Previous campaigns and wins

Read about our campaigns have succeeded in improving maternity safety and bereavement care.
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