An important message from Sands CEO Clea Harmer appealing for support to ensure the stability of Sands future.

Dear Supporters, 

Today I urgently need to ask for your help. 

The COVID-19 outbreak is affecting families across the UK and those affected by the death of a baby will need our support more than ever. We have already seen an increase in demand for our bereavement support services.

In these uncertain times, the Sands helpline and online community are vital in keeping bereaved families connected by offering a safe, confidential and compassionate space to talk.

Sands will not be immune from the effects of this pandemic. Our staff and volunteers, many of whom are bereaved parents themselves, are working tirelessly to provide support and do whatever they can to help alleviate some of the anxiety. We are all doing everything we possibly can to ensure that Sands can continue to function, but we just can’t do this without your help.

We are entirely reliant on voluntary fundraising support and are already seeing the financial impact of the virus with fundraising and events being cancelled – putting more than half of the income we rely on at risk. 

I know you and your loved ones are worried by what is happening and will be focused on protecting yourselves. That is absolutely the right response. 

As more people self-isolate, bereaved families will feel the physical and social isolation acutely. Sands is determined to do everything possible to bring people together and to be a beacon of comfort and hope. 

As Chief Executive, I must ensure that once this crisis has passed, Sands is able to continue to give all vulnerable families who need it, the vital support they will undoubtedly need.

So I am asking you today to please give what you can to the Sands Resilience Fund to ensure we can continue our essential work. 

We have been here for each other through the darkest of times and I feel sure you and all our supporters will do whatever you can to help us ensure our future stability. Thank you. 

Yours sincerely, 


Clea Harmer 

Chief executive, Sands 


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