David's son Finn was born sleeping on Friday 13th April 2012 and Sands' support made a huge difference to David and his wife. Since then they have raised money for Sands, and his wife has blogged about her experiences. David has held several senior commercial roles within Barclays and is particularly interested in using his marketing and strategy background to support fundraising, and help build new corporate relationships and professional support for the charity.
Joel lives in Harrietsham, Kent and is the Managing Director for Stagecoach South East.
Joel first became involved with Sands in February 2008 following the stillbirth of his daughter Maisie. It was at that time that he took up running, completing the Great South Run in Maisie’s memory for Sands in October of 2008, and the London Marathon ten years on in 2018.
Joel has been a trustee since 2014, is married with two children and is a big rugby fan, coaching the Maidstone U12s. Joel is also a parent governor and sits on the board for the KM Charity Team.
Dr Sarah Stock
Sarah is a Consultant Obstetrician at the Royal Infirmary of Edinburgh and a Senior Clinical Lecturer at the University of Edinburgh. She leads research which aims to reduce the number of baby deaths and improve care for women and their families, and collaborates with experts from around the world on projects on the prediction and prevention of pregnancy complications. Sarah chairs the Royal College of Obstetricians and Gynaecologists Stillbirth Clinical Study Group, is involved in UK and European Guideline development, and sits on the Scottish Government Stillbirth Subgroup. She is particularly interested in bringing her clinical and research expertise to the charity.
Sangeeta is a consultant in obstetrics and gynaecology in Barts Health Trust and 2020-21 President of the Obstetrics and Gynaecology Academic Council (Royal Society of Medicine).
She became involved in Sands in her role leading the Perinatal Service for Newham University Hospital and the implementation of the National Bereavement Care Pathway at Barts Health Trust. Sangeeta was also recently awarded an MA in Medical Education, having written her master’s degree thesis on an aspect of medical training following pregnancy loss: the extent to which newly qualified doctors feel prepared to care for mothers diagnosed with a stillborn baby.
Shetal Joshi (KSAVI)
Shetal is also known as KSAVI, a trained makeup artist and a positivity coach with a large following in the South Asian community. She found comfort, motivation and gratitude in celebrating both inner and outer beauty following the devastating loss of her second son, Shivai. She used the coping mechanisms learned on her own personal journey through grief to find happiness, and to talk openly about overcoming adversity, to help others. She believes in sharing her vulnerability in a frank and open way, and is committed to reaching out to the South Asian community to help address some of the cultural barriers to talking about pregnancy and baby loss. Her purpose centres around kindness and helping others who have experienced loss or trauma.
Sarah and her husband Andrew lost their son, Jacob, at birth in 2005. Sands was a lifeline, connecting them to other bereaved parents and providing crucial support through their hospital, St George’s in Tooting. Sarah got involved with her local Sands, hosting support groups and fundraising, and subsequently attended discussion groups to help trainee midwives understand the experience of bereaved parents. Sarah is Chief Marketing Officer at Killik & Co and has over 25 years’ experience in marketing, innovation and digital development across corporate and charitable organisations, which she hopes will be valuable to Sands in growing income and reaching more people.
Kelly is a midwife and clinic governance manager at Lewisham and Greenwich NHS Trust. She is currently leading on embedding maternity safety measures to reduce perinatal deaths and working within London to share learning as a midwifery chair of one of the “Halve It” work streams. Kelly has previously worked as a bereavement midwife, supporting families after the death of their baby and provided emotional and practical support.
She is keen to use her midwifery knowledge and skills to work with Sands to continue to reduce the stillbirth rate in the UK and improve bereavement care.
Susanna is an experienced lawyer, currently working as a Senior Legal Adviser for Unilever and consulting for a media law firm, Reviewed & Cleared. Prior to this, Susanna advised Arsenal FC. Susanna has strong experience in commercial, charity and intellectual property law.
Following the stillbirth of her daughter Ava (2012), Susanna became involved in Surrey Sands and remains an active member. Susanna is passionate about making a difference to those affected by baby loss, and particularly about reducing the UK stillbirth rate so fewer people suffer through this tragedy.
Susanna has been a Trustee since October 2016, becoming Vice-Chair in 2018.
Oliver Reichardt is the Chief Executive of the Royal College of Radiologists. Before this he was the Director of Fellowship at the Royal Society for the Encouragement of Arts, Manufacturing and Commerce (RSA) and Executive Lead for its work on the Economy, Enterprise and Manufacturing. Previous roles include for the New Forest National Park Authority, the National Council for Voluntary Organisations (NCVO) and the Overseas Development Institute. He holds an MBA from Cranfield School of Management and a Masters in Global Politics. Oliver knows first-hand the huge difference the charity can make, having been supported by Sands after the death of his daughter, Primrose.
Tom and his wife found tremendous comfort in the support they received from Sands after the death of their son Findlay in 2015. After organising a fundraising event in memory of Findlay, Tom and his wife both joined the Committee of Norfolk Sands. Having built a career firstly as an Auditor and now as a charity Finance Director, Tom has extensive experience in the often complex areas of charity finance and governance.
Emma is a mum of three, originally from Scotland and now lives in Hampshire. When her youngest son died, Sands (and particularly the local Southampton group) became one of her family’s lifelines. Professionally, she is a Partner of McKinsey & Company, an international management consultancy. At McKinsey, she helps a variety of organisations set and deliver ambitious strategies. In the past, she has managed international charity campaigns for Comic Relief, Kofi Annan’s Africa Progress Panel and the White Ribbon Alliance for Safe Motherhood.
David's son Ruaridh died shortly after he was born in April 1996, and his role as a Trustee is driven by the wish to ensure that bereaved parents receive the best possible care, and to reduce the loss of babies’ lives. He is Chair of the Scottish Steering Group, guiding the work of Sands volunteers in Scotland, and has worked as a psychiatrist for over 30 years and more recently in healthcare improvement.