Oliver Reichardt


Oliver Reichardt is the Chief Executive of the Royal College of Radiologists.  Before this he was the Director of Fellowship at the Royal Society for the Encouragement of Arts, Manufacturing and Commerce (RSA) and Executive Lead for its work on the Economy, Enterprise and Manufacturing.  Previous roles include for the New Forest National Park Authority, the National Council for Voluntary Organisations (NCVO) and Overseas Development Institute.  He holds an MBA from Cranfield School of Management and a Masters in Global Politics.  Oliver knows first-hand the huge difference the charity can make, having been supported by Sands after the death of his daughter.  

Interview with Oliver Reichardt

Susanna Speirs

Vice Chair

Susanna is a Senior Legal Adviser to the European Homecare business of a global FMCG company, with strong experience in company, commercial, charity and intellectual property law. Following the stillbirth of her daughter, Ava, in 2012, Susanna became involved in Surrey Sands, and remains an active member.  Susanna passionately hopes that, through her role as a trustee, she can help Sands to reduce the rate of stillbirth in the UK so fewer people have to suffer through this tragedy.

Susanna was elected as Trustee in October 2016.

Joel Mitchell


Joel lives in Harrietsham, Kent and is the Managing Director for Stagecoach South East.

Joel first became involved with Sands in February 2008 following the stillbirth of his daughter Maisie. It was at that time that he took up running, completing the Great South Run in Maisie’s memory for Sands in October of 2008, and the London Marathon ten years on in 2018.

Joel has been a trustee since 2014, is married with two children and is a big rugby fan, coaching the Maidstone U12s.  Joel is also a parent governor and sits on the board for the KM Charity Team.


Dr Sarah Stock


Sarah is a Consultant Obstetrician at the Royal Infirmary of Edinburgh and a Senior Clinical Lecturer at the University of Edinburgh. She leads research which aims to reduce the number of baby deaths and improve care for women and their families, and collaborates with experts from around the world on projects on the prediction and prevention of pregnancy complications. Sarah chairs the Royal College of Obstetricians and Gynaecologists Stillbirth Clinical Study Group, is involved in UK and European Guideline development, and sits on the Scottish Government Stillbirth Subgroup. She is particularly interested in bringing her clinical and research expertise to the charity.

Tom Burdett


Tom and his wife found tremendous comfort in the support they received from Sands after the death of their son Findlay in 2015. After organising a fundraising event in memory of Findlay, Tom and his wife both joined the Committee of Norfolk Sands. Having built a career firstly as an Auditor and now as a charity Finance Director, Tom has extensive experience in the often complex areas of charity finance and governance.

Edward Ford


Edward became involved with Sands following the death of his daughter, Carys in February 2010. He is currently the Head of Donor Services (West) for the Scottish National Blood Transfusion Services, having previously worked for NHSBT as an area manager, and has held a management position within various organisations for the past 20 years. Edward is passionate about improving the quality of bereavement care available to parents and families who have lost a baby as well as helping the charity to achieve the highest standards of governance.

Edward has been one of our Trustees since November 2013. 

Emma Gibbs


Emma is a mum of three, originally from Scotland and now lives in Hampshire. When her youngest son died, Sands (and particularly the local Southampton group) became one of her family’s lifelines. Professionally, she is a Partner of McKinsey & Company, an international management consultancy. At McKinsey, she helps a variety of organisations set and deliver ambitious strategies. In the past, she has managed international charity campaigns for Comic Relief, Kofi Annan’s Africa Progress Panel and the White Ribbon Alliance for Safe Motherhood.

David Hall


David's son Ruaridh died shortly after he was born in April 1996, and his role as a Trustee is driven by the wish to ensure that bereaved parents receive the best possible care, and to reduce the loss of babies’ lives. He is Chair of the Scottish Steering Group, guiding the work of Sands volunteers in Scotland, and has worked as a psychiatrist for over 30 years and more recently in healthcare improvement.

David Price


David's son Finn was born sleeping on Friday 13th April 2012 and Sands' support made a huge difference to David and his wife. Since then they have raised money for Sands, and his wife has blogged about her experiences. David has held several senior commercial roles within Barclays and is particularly interested in using his marketing and strategy background to support fundraising, and help build new corporate relationships and professional support for the charity.

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