Commit to 100 days of 10,000 steps to support research to save babies' lives and ensure bereaved families get the care they deserve.

Take on this challenge for Sands to show your friends and family what it means to you to ensure fewer families face the tragedy of losing their baby.

Reach 10,000 steps every day whilst improving your fitness, taking care of your mental health and making a real difference.

How does it work?

1) Join the Facebook group to register for your free t-shirt and create your fundraiser.

100 Day Steps Challenge
Private group · 56 members
Join Group
Welcome to Sands' 100 Day Steps Challenge. In this group, find out how to set up a fundraiser, where to register for your free t-shirt, and inspiration to keep you going for 100 days.

2) Start whenever suits you - you could even start today!

3) Track your steps using a sports watch of app on your phone.

4) Hit 10,000 steps a day for 100 days, posting updates to your fundraiser as you go.











Join our Strava club: 


Download these resources to help you on your way:


Sponsorship Form



You may have questions about the challenge. If you need to speak to a member of our team, you can email – but we’re quite busy to it may take us a couple of days to get back to you. In the meantime, you can read our FAQs below.

How do I sign up?

To sign up to the challenge, join the Facebook group by clicking 'Join group' above.

Once you’re in the group, you can register for your t-shirt, set up your fundraiser, get tips, be inspired and find out anything you want to know about the challenge!

I don’t have Facebook but want to take part. How do I do this?

No problem! Simply fill out the registration form here.

We will send you a fundraising pack and t-shirt and you can set up an online fundraiser on JustGiving.

Is there an entry fee?

There is no entry fee for this challenge. We do however ask you to fundraise as part of your challenge. Facebook Fundraisers are the easiest way to raise money. You can set one up in a few seconds here. And then it’s really easy to share the page with your Facebook friends.

Why have some people started already the challenge?

This challenge launched on the 5th April and anyone could join and start the challenge straight away.  The challenge is open for everyone to join the group at any time this summer. There will be people in the group who may have just started, some who are half way there and some who might be nearly finished! 

Can I take part in the challenge if I am based overseas?

Yes, you can! You can sign up to challenge and join the Facebook group by clicking ‘Join group’ above. We can send a digital pack to your email - please email to request one. Due to postage costs, we are unable to send you a t-shirt pack in the post.

Where and when is this challenge?

This is a virtual steps challenge for everyone and that starts from April onwards. You can start it straight away and continue for 100 days. You can do this in your local area. You can do this together with your friends and family. Please adhere to any government guidelines for social distancing and restrictions at the time.  

Can I raise money on another online platform like JustGiving?

Yes, if you would like. Facebook sends the money directly to us and doesn’t charge you or us any fees, but if you would like to set up a fundraising page on another online platform, we recommend JustGiving.  If you use a different online platform other than JustGiving or Facebook, please email with your fundraising page link.

How do I get my free t-shirt pack?

We'll send you a t-shirt after you put your address and t-shirt size in the online registration form here.

What are the t-shirt sizes:

Extra Small (32 inch chest)

Small (34 inch chest)

Medium (35-37 inch chest)

Large (38-40 inch chest)

Extra Large (44-46 inch chest)

2X Extra Large (47-49 inch chest)

3X Extra Large (50-52 inch chest)

4X Extra Large (53-55 inch chest)

When will my T-shirt pack arrive?

T-shirts will be posted in batches everyday from 11th April. It can take up to 10 working days for your T-shirt to arrive so please be patient whilst you wait for yours.

I still haven't got my t-shirt yet, where is it?

Sorry you haven't received your t-shirt yet. You can email your details to and we'll check this. 

My t-shirt doesn’t fit/I ordered the wrong size. Can you change it?

Of course. Please email to let us know what size you received, and what size you need. We'll then send a new t-shirt with an envelope to return the other.

My family want to do the challenge with me. Can they have t-shirts?

No problem! Simply ask them to fill out the registration form here and we will send them fundraising packs and t-shirts.

If they're not fundraising, you can buy additional t-shirts here.

How many steps per a day?

This challenge is to do 10,000 steps every day for 100 days from date you started. You can track your steps by using the tracker in your pack and we will sharing useful tips on the Facebook group


How do we track our steps?

Some good free apps are Strava, RunKeeper. But the most important thing is that you post updates on your FB Fundraiser so your friends and family see how hard you're pushing yourself! You can also download the calendar so you can track your steps here

Can I do a shorter/longer/earlier/later challenge?

Yes! Every step you do will help Sands. So do this challenge in whatever way works best for you. Every step is very much appreciated!

You can start this challenge straight away or you might want to start the next day or at the weekend. 

Do I have to prove I’ve completed the challenge?

You don’t need to prove you’ve completed the challenge– we trust you! You can post videos, pictures and updates on your Facebook Fundraiser and in the group though. Sharing updates is also a great way to show those who have sponsored you that you’re committed to completing the challenge.

What if I don’t complete the challenge?

The only thing that matters is that you challenge yourself. If you need to change the target or doing it for less days, that’s okay. Do as much as you can. Every step helps.

What are the different ways I can do my steps?

You can do these steps any way you would like. So that could be walking, jogging, running, dancing, playing football or other sports and on a treadmill. Keep us posted on the Facebook group and sharing your progress on your Facebook Fundraiser. 

What happens if I miss a day or don't reach 10,000 steps one day?

The first thing that should happen is you not worrying! We all need rest days sometimes, and we completely understand that there may be any number of reasons why you aren't up for hitting your step target on one day. Do simply allow yourself a rest day, or add on an extra day to the end of your challenge. 

Do I need any equipment?

No, although it is a good idea to make sure you have suitable clothing and shoes.

Is there a fundraising target?

We have no minimum or maximum amount that we would like you to raise. From our point of view, no matter how much money you raise, it will make a difference to bereaved families across the UK, and for that we are so grateful.  We suggest setting yourself a target as it can be helpful to have something to aim for.


How do I raise money?

Facebook Fundraisers are the easiest way to raise money. You can set one up in a few seconds here. Then it's really easy to share the page with your Facebook friends.

What about my friends who aren't on Facebook? Can they donate?

Unfortunately it isn’t possible to donate to a Facebook fundraiser if you don’t have an account. We suggest asking them to transfer you the money, and you paying it to your Facebook fundraiser yourself. You could also donate via our website: and adding the challenge name ‘100 Day Steps Challenge’ and the name of the person you are sponsoring. Please also email to let us know about this donation.

I can't find my Facebook Fundraiser, can you tell me where it is?

No problem! If you go to your own Facebook Profile Page and scroll down you'll find it there. Or you can click on this link to manage "Your active Fundraisers" -

My friends donation isn't showing up on my FB Fundraiser?

Most donations appear instantly. But sometimes it takes up to 48 hours if they donated via PayPal or if they have slow broadband. But let us know if it still isn't showing in 48 hours and we'll see what we can do.

Can I just raise money offline with a sponsorship form?

Absolutely. You can collect sponsorship in any way you like. We simply recommend Facebook Fundraisers for this challenge as they’re easy and hassle-free, but if you’d like a sponsorship form, you can download one here.

Where will my friends' money go?

Directly to us at Sands. You don't have to worry about this. It happens automatically through Facebook

How do I pay in my fundraising?

If you’ve collected offline fundraising, the easiest way to pay this to Sands if by donating it to your Facebook fundraiser.

If you don't have one, you can also donate on our website. You can do this here. Make sure to say that your money is for your 100 Day Steps Challenge so that we can make sure it is added to your total.

Make sure you email your sponsorship form to after donating so we can claim valuable gift aid.

If you’re not able to donate this way, then drop us an email to and we can discuss other ways of getting the donation to us.

How do I send you my sponsorship form?

If you’ve collected cash donations and have a completed sponsorship form, do scan and email this to us at so we claim any gift aid. If you’re not able to scan or send us a clear photograph, drop us an email anyway and we can let you know where to send your form via post. Don’t worry about filling in the serial number, we will fill that in for you.

Someone/I accidentally donated to my Facebook fundraiser. Can you issue them a refund?

Unfortunately we can’t issue refunds - Facebook must do this. People can request a refund themselves from Facebook by following the below steps:

Send them this link:

Select — I donated to a fundraiser on Facebook

Select — I want a refund for my donation(s)

Select — I made a donation by accident. Find their donation in the dropdown and request the refund.

Can I fundraise as part of a group with my friends and family?

Yes you can! You can do a joint Facebook Fundraiser page with your friends and family. The best way to do this is to nominate one person to create the Facebook Fundraiser on their own Facebook account. Then click edit organisers on the fundraiser and then you can add your team members . They will then be able to adjust and edit the fundraising page and add comments. Please email to let us know that you are fundraising as part of a team.

Tip: Edit the ‘Title’ and ‘About’ section on your page to add your team name and all your team member names.  

I’ve created multiple fundraising pages - can I combine them?

Unfortunately, there isn’t a way to merge fundraising pages. What we suggest is to focus on sharing an updating one of the pages and set the end date to the other page for the next day. Both of your online pages will be included in your final total.

What if I get an injury?

We advise you take every precaution to keep fit and healthy and not undertake any activity that you don't feel comfortable with or that might cause you to hurt yourself. If in doubt, please check with your GP. If you do get injured during the challenge, we encourage you to postpone completing it until you get fit and healthy again - we'll still be here to support you whenever that might be.

How do I stay safe in the Facebook group?

Whilst this group is Private, anyone on Facebook can join and view the content. Please take care not to share personal information, including maps sharing your location, and avoid meeting up with or messaging others outside of this group, without taking appropriate precautions.

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