Sands Finding Your Way campaign aims to tackle the taboo and help continue to break the silence that exists around baby loss.

Many men can feel side-lined when a baby dies and sometimes struggle to reach out or find ways to deal with the emotions they experience.

We want to make it easier for bereaved men to be able to find the right kind of support for them in the easiest possible way.

Go to and follow #FindingYourWay2019 for the latest news about the campaign.

You can also download these campaign images to use on your social media:

Many men struggle to find their way to get support after bereavement

A survey by Sands found that almost a third (31%) of men who had suffered the trauma of a baby dying were not referred to a helpline or other sources of support. Find out more about the survey results.

Sands Ambassador and journalist Matt Allwright is backing the Finding Your Way campaign.


Sands Mission Possible: Making Miles Matter


As well as helping to break the silence around baby loss through Finding Your Way you can support the great work of Sands by taking on a virtual fundraising challenge this June.

Choose to take on a Conqueror Challenge, sign up to be a Sands Super Star, or organise your Walk a Mile in My Shoes event.

Whatever you choose to do you will be helping to raise vital funds for the lifesaving services that Sands provides with #SandsMissionPossible. Accept your mission today!


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