We campaign across the UK to raise awareness of the issues relating to stillbirth and neonatal death, obtain widespread commitment to reducing the number of babies dying, and ensure the right care and support is available at the right time after the death of a baby.

Find out about how we are doing this and how you can support us below.

Working with others to influence change

Pregnancy and Baby Charities Network

As a member of the Pregnancy and Baby Charities Network, Sands has worked collaboratively with 21 other organisations over a number of years to influence policy in order to address inequalities and improve outcomes across the country.

Read more about the network and download our Manifesto here.

Maternal Mental Health Alliance

The Maternal Mental Health Alliance is a coalition of UK organisations with a vision to see all women across the UK get consistent, accessible and quality care and support for their mental health during pregnancy and in the year after giving birth, including following the death of a baby.

Read more about the alliance here.

First 1001 Days Movement

A movement to drive change by inspiring, supporting and challenging national and local decision makers to value and invest in babies’ emotional wellbeing and development in the first 1001 days, from conception to two years old.

Read more about the movement here.


Baby Loss Awareness Week

Baby Loss Awareness Week takes place in October every year. It’s an opportunity for parents, their families and friends to acknowledge and remember their precious babies who have died. It is is led by Sands in collaboration with over 60 charities in the UK.

Baby Loss Awareness Week is an opportunity:

  • for bereaved parents and families across the world to commemorate their babies’ lives
  • to break the silence around pregnancy or baby loss in the UK
  • to ensure all bereaved parents in the UK get the best possible care, wherever they live, when they need it

Find out about Baby Loss Awareness Week

Holding the Government to account

We hold the Government to account, for example by monitoring and analysing available data on the numbers of babies dying and tracking this against national targets. Read our news story on how we use data from the Office for National Statistics to do this.

Stay up to date with our campaigns

For the latest news and updates on our campaigns, follow us on Twitter @SandsInsights.

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