We campaign across the UK to raise awareness of the issues relating to stillbirth and neonatal death, obtain widespread commitment to reducing the number of babies dying, and ensure the right care and support is available at the right time after the death of a baby.

We hold the Government to account, for example by monitoring and analysing available data on the numbers of babies dying and tracking this against national targets.

Find out about how we are doing this and how you can support us below.

For the latest news and updates on our policy and campaigns work, follow us on Twitter @SandsInsights.


Scottish and Welsh elections

Ahead of this year’s elections on 6 May, we’re asking our supporters in Scotland and Wales to contact local candidates and ask them to pledge to take action to make this the safest place in the world to have a baby, if elected.

Contact your candidates here.


We gather feedback and information from bereaved parents, professionals and health services to inform Government policy and support practice.

We recently submitted evidence to the Health Select Committee Inquiry in to the safety of maternity services in England, and supported bereaved dad Darren to speak to the committee.


We work in partnership with other organisations and networks to pool our collective knowledge and resources to make a bigger impact.

Baby Loss Awareness Week

Every year during Baby Loss Awareness Week (9 to 15 October) we work with over 70 other charities to influence policy to improve bereavement care, and reduce baby deaths. Last year, Nearly 7,000 people took our #BLAW2020 actions about partners being excluded from pregnancy, maternity and neonatal services due to COVID-19, despite updated NHS guidance.

Read more about BLAW campaigning here.

Pregnancy and Baby Charities Network

As a member of the Pregnancy and Baby Charities Network, Sands has worked collaboratively with 21 other organisations over a number of years to influence policy in order to address inequalities and improve outcomes across the country.

Read more about the network and download our Manifesto here.

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